eMarketingTechniquesForBusinessInside

Rick Burnes - Hubspot

Rick Burnes is Inbound Marketing Manager at HubSpot, a leader in marketing software for small- and medium-sized businesses. He is the editor of HubSpot's Inbound Marketing Blog, which is consistently featured on the AdAge Power 150 top media marketing blogs. In addition to his work on the blog, Rick develops videos, research, case studies and webinars on new approaches to online marketing.

Prior to HubSpot, Rick was co-founder of Faneuil Media, a startup that provided inbound marketing solutions for local businesses. From 2001-2004 Rick worked at NYTimes.com, where he managed the launch of new sections, including search and theater. He started at The Times two months before 9/11 and spent his first year working on the Pulitzer-Prize-winning Nation Challenged section. He has also worked at Google, The Moscow Times and The New Bedford Standard Times.

Rick is active on Twitter (www.twitter.com/rickburnes) and occasionally posts on his personal blog (www.rickburnes.com). He resides in Cambridge, MA.

Amy E. Lemen - Writeous Words Communications

After years of working in public relations and corporate communications, I said the heck with it and quit to launch a freelance career in 1999.

These days, I split my time as a journalist writing real estate/shelter, health & fitness, travel, and business features and profiles for local and national publications, and as an ad-hoc marketing writer for corporate and organizational clients, penning websites, case studies, one-pagers and the like.

As a journalist, I've written about everything from biotech to botox and tattoos to training regimens. As a corporate copywriter, I've worked with graphic and web design agencies on client sites from a search engine/SEO perspective, writing copy that converts and that is also interesting to read.

I have a bachelor's in journalism and English from the University of Texas at Arlington, a master's in liberal arts and English from Southern Methodist University, and am involved in the Austin Interactive Marketing Association, Society for Professional Journalists, and the Austin American Marketing Association.

Brian Massey - Conversion Sciences

With fifteen years of online marketing experience, Brian Massey has designed the digital strategy and marketing infrastructure for a number of businesses, including his own technology consulting company.

He founded Conversion Sciences to transform the Internet from a giant digital brochure stand to a place where people find answers to the problems they need to solve. His practice has shown dozens of companies how to use online strategies to engage their visitors, to anticipate their questions, and to grow the company in the process. Brian authors the Conversion Scientist blog at http://conversionscientist.com.

David Toth - WorkSmart eMarketing

When you think of David, you think entrepreneur. His constant drive to achieve his goals, take a risk and be successful (which at times is failing) has lead him to President and co-founder of WorkSmart eMarketing.

It all started sophomore year of college at Miami University where he and his roommate began his first incorporated venture, CampusFusion LLC which developed social communities specifically for individual campuses. On his third venture, WorkSmart encompasses many of the experiences and lessons learned over the years

Alissa Ruehl - Apogee Search

Alissa Ruehl is the Manager of Website Effectiveness Consulting at Apogee Search, recently announced as part of the 2008 INC. 500 list and Austin Business Journal Fast 50.

Prior to opening this new division, she managed the Paid Search department at Apogee for over three years, and during that time was personally involved in the management of paid search campaigns for over 100 companies, including Golfsmith, Lance Armstrong Foundation, PerkinElmer and St Jude Medical. In Apogee's Website Effectiveness division, Alissa has supervised and delivered successful conversion consulting engagements for dozens of companies.

She consults on goal setting & metrics, analytics installation, integration and usage, overall website usability and conversion rate, as well as design and testing of paid search landing pages. Alissa has spoken at events such as SES San Jose, SMX Advanced, SMX East, and Innotech, and multiple online webcasts. Alissa is also a paid search editor for SEMJ.org, a peer reviewed journal for search marketing.

Matthew Parente - Aperio Marketing

President/Founder For over 7 years Matthew Parente has participated in the full marketing process. Over the years, Matthew learned that successful businesses are the ones that implement marketing well. This experience has given him the opportunity to master his abilities as an innovator, collaborative leader, and a professional renowned for his attention to detail as well as his analytical and efficiency skills. The foundation of his marketing philosophy begins with the belief that marketing, especially for small- and medium-sized organizations, should be results oriented, measurable, and fully tracked.

Noted for his pragmatic approach in creating and implementing marketing strategies and processes, Matthew shares his knowledge frequently by speaking at industry events and educational seminars, through his blog The Illusion of Communication, and contributing articles to various publications.

Simon Salt - IncSlingers

Simon is the CEO & Co-Founder of the IncSlingers, a Marketing Communication company that provides an agency feel at a freelancer price. He writes Monday - Friday at www.simonsalt.com and occassionally at Mashable.com. He is an avid Twitter user and can be followed as @incslinger. Right now he is focused on convincing traditional marketers of the value of Web 2.0 before the arrival of Web 3.0. He is Director of Technology for the Austin Chapter of the AMA and is currently working on a Twitter guide for all users.

Mark Lassoff - NLI Media Group

Mark Lassoff is vice president of NLI Media Group and Founder and Vice President of the Internet Broadcasting Group. Mark and his team develop web sites, podcasts, online infomercials and streaming radio stations for client companies. In 2008 Mark's team was the recipient of seven American Graphic Design Awards. His past and current clients have included Northrop Grumman, The Department of the Interior, Keller Williams Realty and the City University of New York. Mark in the past has worked in marketing for Fidelity National Financial, owned Power Plant Marketing and taught classes on web and web marketing as a corporate trainer traveling the country. Mark attended the University of Texas at Austin where in four years he attended only one football game. Mark, like Martha Stewart, is from Westport, Connecticut but his condominium isn't nearly as color coordinated. In his spare time Mark enjoys dining out, travel, shopping and staying in touch with lifelong friends.

William Leake - Apogee Search

A former McKinsey consultant and Dell veteran, Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the internet. Bill has guided Apogee Search from inception to its current position as the largest search engine marketing firm in the Southwest, one of the 20 largest in North America, and one of the fastest growing companies on the Inc. 500 list.

In addition to leading Apogee Search, Bill also serves as the president of the Austin Interactive Marketing Association, and as the chairman of the SEMPO (Search Engine Marketing Professionals Organization) committee heading up their local and regional initiatives. Bill volunteers, speaks, and teaches globally about search, social media, and interactive marketing trends and techniques.

Before founding Apogee Search, Bill was President of Journyx, the leading software provider of web-based time and expense management solutions, and one of the 500 largest software companies in the U.S. Prior to Journyx, he held leadership and executive positions at several public and private venture-capital backed firms, including Trusted Information Systems (TISX, now NET), Haystack Labs, Power Computing and Dell. At Dell, Bill worked in the Office of the Chairman on several key strategic initiatives.

Before Dell, Bill worked as a management consultant at McKinsey and Company, where he served clients in North America, South America and Europe, across a wide range of industries. Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University. A frequent speaker at conferences and online marketing events (including Search Engine Strategies, ad:tech , Online Market World, Innotech, and the e-Marketing summit), Bill has also been featured for his online marketing acumen in the Wall Street Journal, Washington Post, LA Times, INC. Magazine, and CNBC's Squawkbox.

Brian Combs - Apogee Search

As an online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing. Prior to founding Apogee Search, Brian was Director of Marketing and Business Development for Journyx, the leading provider of web-based time and expense management solutions. At Journyx, he oversaw all marketing and strategic partnership activities.

Prior to this, he was the Senior Market Analyst in the strategic planning group of Globeset, an Austin software developer backed by Citibank, American Express, Chase Manhattan and Compaq Computer. At Globeset, Brian was responsible for detecting trends and predicting changes within the financial services industry. His opinions on the future of the web and Internet marketing have been included in The Wall Street Journal, The Houston Chronicle and The SEO Bible by Jerri Ledford. He is a regular speaker at industry conferences and events.