Keynote Presentation - It's not just about your website!
Brad Kleinman is a Cleveland Ohio native who decided at a very young age he did not want to be a typical '40-hour-a-week' employee. He started his first business, BSK Consulting in May of 2004 as he 'helped starting businesses start' by supporting an entrepreneurs growth on the internet. Brad learned HTML in high school, and has been dabbling with web technology ever since. After receiving a bachelor's degree in Engineering from the University of Cincinnati and a Master's of Engineering and Management from Case Western Reserve University, he started his first full-time online venture, eHighSchoolTickets, an online ticketing company for high schools.
While building the company, he became a consultant for the Key Entrepreneur Development Center at Corporate College, a division of Cuyahoga Community College. After several years of working with the college, he accepted a full time position as Associate Director of the Entrepreneur Center and was responsible for over 50 programs a year, including the eMarketing programming he implemented at the college. Brad has been Director of Business Development at a high growth web technology company and is currently the Chief Marketing Officer at WorkSmart eMarketing LLC.
Brad is inspirational, informative and capable of helping you add eMarketing strategies to your organization. Join us for a dynamic day, designed to give you tools that work!
Plenary Speech -The Inbound Marketing Advantage: How Your Business Can Modernize its Marketing Efforts
The way people search for products and services today has drastically changed from what was common practice just a few years ago. The whole sales cycle was slower and usually involved a sales person feeding extraneous information to the prospective customer through multiple channels. Today, things are very different. Potential customers are seeking out information through keyword searches on Google, making search engine optimization critical. They're subscribing to relevant vendor blogs and participating in multiple forms of social media, such as forums and social networking sites. They're active participants who are more in control of their purchasing decisions than ever before. The result of this shift in shopping patterns is that the Internet has tended to make every marketplace more "efficient."
Still, many businesses are failing to capitalize on the power of modern, inbound marketing techniques -- using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media -- to take advantage of the way prospects seek out such information. In order to secure more qualified leads, businesses must transform their static websites into modern marketing machines that produce the right leads and help convert a higher percentage of these leads into qualified opportunities.
This session will provide attendees with insight into the changing nature of business shopping and will offer actionable steps businesses can use to take advantage of modern, inbound marketing techniques, optimize their websites to get found by more prospects and convert higher percentages of these prospects into paying customers.
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10:40AM - 11:40AM |
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1:00PM - 2:00PM |
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2:20PM - 3:20PM |
Breakout Session 1
| Slot 1 | David Toth | All About Blogging | It's not just a web log, it’s your friend. Join us as we explore best practices for getting your blog started and how other businesses are using blogs. |
| Slot 2 | Amy Lemen and Brian Massey | Writing for the Web & SEO | How to make your copy more SEO friendly |
| Slot 3 | Mark Lassoff | Streaming Ourselves to Death: Online Radios as an eMarketing tool | This session is designed for the beginner to learn how to get their station on the internet quickly and without headaches. In this session Mark Lassoff, Vice President of Austin based Internet Broadcasting Group will discuss the basics of internet radio and video streaming. He will discuss the necessary equipment, costs and equipment as well as software options and a crash course in programming for a streaming audience. |
| Slot 4 | Alissa Ruehl | Making Your Website more Effective | Often a great deal of effort is put into attracting visitors to a site through SEO, PPC, social media, or other strategies, but less focus is put on ensuring the website is effective once people reach it. This session will explore how to set goals for your website and how to maximize conversions to goal events like leads and sales. I will provide a lot of simple tips and tricks, as well as explain how to use Google Website Optimizer to run free tests on your site to see what works best for you. |
Breakout Session 2
| Slot 1 | David Toth | Email isn't going anywhere | An intermediate workshop on email marketing best practices. Learn to increase deliverability and readership as we explore EMAIL. |
| Slot 2 | Brad Kleinman | Get on the Social Networking Bandwagon |
The 5 major reasons you need to get linked in to LinkedIn & Facebook |
| Slot 3 | Bill Leake | Online PR | More and more of what's happening, is happening online. Many PR professionals are playing "catch up" and are having to educate their clients as well. This talk covers how the online world is changing PR, briefly addresses social media, and then dives deeply into SEO-PR and Online Reputation Management |
| Slot 4 | Rick Burnes | 5 Tips for Advnaced Business Blogging | You've launched a business blog and you're ready to take the next step. How do you promote your blog to increase subscribers? What do you write about and how do you brainstorm new blog post ideas? This session will cover tips on how to turn your blog into a powerful tool for your business, helping engage customers in a conversation. |
Breakout Session 3
| Slot 1 | Rapid Development Workshop | Explore some of the hottest Web 2.0 sites on
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| Slot 2 | Matthew Parente | Keyword research as marketing research | Keyword research, the foundation of any good search engine marketing program, can offer you many of the basic benefits of traditional marketing research efforts for far less money and time than traditional outlets can provide. Furthermore, the tools needed to conduct keyword research are readily available and can be easily incorporated into virtually any business environment. |
| Slot 3 | Brian Combs | Online Advertising | "SEO vs. PPC: Their Strengths and Weaknesses, and why you should do Both." Even though both involve the search engines, paid search (PPC) and natural/organic search (SEO) could hardly be more different. Paid search is very much a science, while natural search is more of an art. They both, however, can make a material difference to your marketing efforts. Learn the relative advantages of each, and how to supercharge your marketing with both. This session will address paid and natural search at the marketing manager/director level, with the goal of providing sufficient education to quickly learn more on your own and to wisely evaluate potential service providers (whether an employee or an agency). Specific focus will be given to online tools and resources |
| Slot 4 | Simon Salt | TwitterVerse - Learning to communicate in 140 Characters or Less | Twitter is fast becoming THE micro-blogging tool. It has experienced 600% increase in use in 2008. Already major brands are becoming aware of the potential that it holds. But it is not just major brands that can & will benefit from using this tool for marketing, customer support & brand monitoring. Whether you are looking to build your company brand or your personal brand on Twitter this session will get you started on the right path. Attendees will leave knowing how to setup an account correctly, how to find people to follow, how to build a following and how to measure the impact of their activity. |
