Keynote Presentation - It's not just about your website!
Brad Kleinman is a Cleveland Ohio native who decided at a very young age he did not want to be a typical ’40-hour-a-week’ employee. He started his first business, BSK Consulting in May of 2004 as he ‘helped starting businesses start’ by supporting an entrepreneurs growth on the internet. Brad learned HTML in high school, and has been dabbling with web technology ever since. After receiving a bachelor’s degree in Engineering from the University of Cincinnati and a Master’s of Engineering and Management from Case Western Reserve University, he started his first full-time online venture, eHighSchoolTickets, an online ticketing company for high schools.
While building the company, he became a consultant for the Key Entrepreneur Development Center at Corporate College, a division of Cuyahoga Community College. After several years of working with the college, he accepted a full time position as Associate Director of the Entrepreneur Center and was responsible for over 50 programs a year, including the eMarketing programming he implemented at the college. Brad has been Director of Business Development at a high growth web technology company and is currently the Chief Marketing Officer at WorkSmart eMarketing LLC.
Plenary Presentation - Survival in rough terrain: Finding students and getting found
During this session, Mr. Gibby will evaluate recent trends in recruitment and marketing for continuing education programs, and highlight some of the unique challenges facing higher education today. He will address three “survival tactics” to help colleges survive in today’s environment, and enhance operational efficiency to dramatically increase marketing results and generate a positive return on investment. Citing case studies from leading private, public and for-profit educators, Mr. Gibby will show how institutions can: conserve resources; generate buzz for their programs; consolidate labor and IT resources
Cypress |
Cedar |
Cherry |
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10:40AM - 11:40AM |
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1:00PM - 2:00PM |
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2:20PM - 3:20PM |
Breakout Session 1
| Slot 1 | Christian Campagnuolo | Understanding Your Audience To Improve Recruitment | There is messaging that will talk directly to your desired audience. This session will discuss the key components to gaining a better understanding of your audience and then being able to apply the components during the session. This work-session/presentation, will be an interactive discussion about how to craft dynamic audience profiles for your institutions. Part presentation, part work-session, attendees will leave with a better understanding of their audience and some tactics that will improve recruitment. |
| Slot 2 | Bill Bradfield | OK, So Now What Are You Going To Do? | You’re energized. You’re motivated. You’re armed with new tools, ideas and techniques. You’re getting started with your eMarketing campaign. What happens when the phone begins to ring? The text messages begin to pour in? Facebook begins to sizzle? Prospective students flock to your website? Can your back office handle the load? |
| Slot 3 | Todd Gibby | Pack Right, Pack Light |
So you’re ready to venture out into the recruitment wilderness, or so you think. Before setting out on this adventure, take stock of your current resources and see what you need to bring with you and what can be left behind. In this session, Mr. Gibby will conduct an audit of your current online marketing initiatives and how they impact your overall relationship management strategy. Where are you currently looking for students? How are you collecting their inquiries? How are you responding to their questions? What tools are you using to reach your objectives? Learn what works and what doesn’t from your peers during a round table discussion on best practices. |
Breakout Session 2
| Slot 1 | David Toth | Search Engine Marketing | Keyword phrases, paid per click campaigns and organic search. Learn the foundations during this 60 minute action-packed session. |
| Slot 2 | Christian Campagnuolo | Learning Centered Marketing | Learning-centered marketing focuses on three questions that will be explored in this session: How do we engage students (current and future) in the learning environment in an effort to increase student success? What do we learn from student behavior that can be used to influence future marketing efforts? How can we use what we learn from our students to improve process and communication across divisions? |
| Slot 3 | Richie Escovedo | Twitter meets Academia | Get a handle on Twitter for communication and professional growth in an educational setting |
Breakout Session 3
| Slot 1 | Bill Bradfield | OK so now what are you going to do? | You’re energized. You’re motivated. You’re armed with new tools, ideas and techniques. You’re getting started with your eMarketing campaign. What happens when the phone begins to ring? The text messages begin to pour in? Facebook begins to sizzle? Prospective students ock to your website? Can your back office handle the load? |
| Slot 2 | Brad Kleinman | Rapid Development Workshop | During an intense 60 minute workshop, gain hands on experience while starting a blog and wiki, along with a facebook, linkedin and twitter account. |
| Slot 3 | David Toth | Social Media - It’s not a revolution, but a way of life. | With all these websites on the internet, do you know what they are and how they can be used as a tool in the classroom?Join us to learn what these tools are, how to use them, and most importantly walk away with how to bring value to your organization. |
