Joe Pulizzi

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe, founder of client-vendor matching site Junta42, is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing.

Awarded "Custom Media Innovator of the Year" by American Business Media, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.

Joe writes one of the most popular content marketing blogs in the world.

Sessions

• What is Content Marketing and Why Does it Matter?

  Content marketing expert Joe Pulizzi will detail why content marketing was the buzzword for 2009, and why you need to know the basics of it to grow your business in the future. Joe will detail why this is important when considering your social media integration, and show case studies that will open your eyes to the possibilities.

• Creating an eBook that People Want to Spread

  Joe Pulizzi will detail a new eBook model that will help spread the word about your brand as a true solutions provider. Joe will cover the type of content that helps ideas spread, and how to integrate and promote your content for marketing success.

Don Philabaum

Don Philabaum was one of the early pioneers in developing online communities. In fact, in 1996 he registered the URL onlinecommunity.com because he recognized the potential power of online community for groups and organizations. Since that time, he has helped organizations around the world use the Internet to reduce costs, increase customer engagement and increase revenue streams.

A firm he founded in 1995, IAC, created password protected online communities for organizations like London School of Economics, University of Toronto, Exxon Mobile Company, the Former FBI Alumni Association, the Associate Financial Company and over 300 others. His Webinars have been attended by over 2,000 professionals interested in learning how to use social media, online community and how to engage the Facebook/MySpace generation.

Drawing on 14 years experience analyzing best practices in Internet customer engagement, Don has written 5 books and a dozen white papers. Don is currently the President & CEO of Internet Strategies Group, a firm dedicated to teaching business leaders how every department in their firm benefits from adopting Internet strategies.

Sessions

• Coming Soon!

Mike DeAloia

Immediately prior to joining the LNE Group in the spring of 2009, Michael C. DeAloia was the Senior Director of Business Development for FIT Technologies ("FIT"). In this capacity he was a member of the executive management team and he was responsible for the deployment of the business development strategy and key marketing programs for FIT. Prior to his tenure at FIT, he was appointed as the Senior Executive for Technology Development, or "Tech Czar," for the City of Cleveland and served in this capacity for two mayors. As the "Tech Czar," he was responsible for economic development in the technology industries for the City. Prior to the City of Cleveland position, he was the Chief Financial Officer of BlueBridge Networks. Previous to BlueBridge, he worked for Saltz, Shamis & Goldfarb ("SS&G"), a large regional accounting firm based in Cleveland, OH. There he created SS&G's New Economy Advisors practice. Before his tenure at SS&G, Michael was President of Susan's Coffee & Tea ("SCT"). He received great experience at Ernst & Young and held positions at National City Bank's ("NCB's") Structured Finance and Venture Capital groups.

He currently sits on the Board of Directors of LimeRibbon.com, a Cleveland, OH-based e-commerce start-up; DiggeableVoice.com, a Cleveland, OH-based social media site; and Corkshare.com, a Cleveland, OH-based social media company. He sits on the Board of Advisors for O-Web Technologies, a Cleveland-OH based software development-company. In addition, he sits on the Boards of Trustees for the Ingenuity Festival, Opera Cleveland and the RedDOT Project. He holds an MBA from the Weatherhead School of Management at Case Western Reserve University in the disciplines of finance and marketing. Michael earned his undergraduate degree from Xavier University in economics. He has two published books of poetry - Roses on the Gates of Hell and Forever Mantras (www.lulu.com/mdealoia). He is also a nationally recognized speaker, social media aficionado and blogger (www.techczar.blog.com and www.coolhistoryofcleveland.blog.com).

Sessions

• The Four Pillars of Social Media

  Learn the new rules of social media as well as the four social media platforms all businesses should use to improve web presence, enhance marketing capabilities and drive business development results.

Sage Lewis

Sage Lewis is the President of SageRock Digital Marketing. As a leader in Web marketing since 1999, he has expertise on search engine optimization, paid search marketing, social media marketing and analytics. He speaks nationally with Search Engine Strategies and other prominent Web marketing organizations and is also "The Web Marketing Video Guy" with over 400 Web marketing videos published and writes as an expert for SearchEngineWatch.com in the "Promotion and Link Building" section of the site. He is a highly dynamic speaker that offers a depth of knowledge only possible through his decade of experience in the Web marketing industry.

Sessions

• Intro to SEO - Exposing The Wizard Behind The Curtain

  Even in this economy that continues to keep many mired n the muck, online spending is going up in '09 and thru 2011. Search engine optimization is a major part of that increase.

  But how the search engines determine who gets the top results is the secret to it all.

  • Is it those who spend the most money with the search engines?
  • Is it those who don't spend any money with the search engines?
  • Is it magic?
  • Is it random?
  • Is it impossible to figure out?

  Find out all the answers at this session. Find out how the search engines work and how you can use that information to start working your way to the top of the engines.

• Intermediate SEO - Getting Down And Dirty With The Search Engines

  So now you know how the search engines work, let's get serious about making them start to work for you.

  In this session we are going to be discussing things like:

  • How to do serious key phrase research for free.
  • How to make a professional wireframe to map out your seo strategy.
  • Learn the top 3 most important aspects of search engine optimization.

  Understand what the professional SEO's know. Use that knowledge to take control of your natural search engine rankings in engines like Google, Yahoo and Bing.

Breakout Session Options
Using Facebook and LinkedIn to Market Your Business
Social Networking is one of the hottest tactics that marketers across the nation are talking about. It can be an incredibly powerful way to attract and retain clients, as long as your intention is genuine and authentic. This is because social networking is based upon building relationships, not just making sales. Come to this session to learn how to take advantage of two of the fastest-growing social networking sites: Facebook and LinkedIn.
Leveraging Blogs to Syndicate Valuable Content and Generate Leads
A blog is a free tool that organizations can utilize to push out valuable content to their prospects and customers. They are one of the best tools out there for content syndication, and in this session we will cover the benefits of blogging, how to get started, what tools to explore, and best practices in content creation and blog promotion. All participants in this session will actually start a blog before the end of the workshop.
Taking Advantage of Viral Marketing with Twitter and Online Video
How can you get people to spread good word-of-mouth for your products and services? Viral marketing has taken off thanks to 'Web 2.0' and tools like Twitter and YouTube are part of the reason why! In this session, learn more about why Twitter is such an incredibly simple yet robust platform, and why YouTube is a website that you can't ignore any longer. Walk away with practical actions steps to get you moving in the right direction for each.
Driving Traffic to Your Site Through Search Engine Optimization
Having a search engine optimization (SEO) plan for your business could be a very effective method to increase the amount of 'organic' traffic coming to your website. At this session, learn more about why SEO is such an important topic, how search engines work, and the various tactics you can implement to improve your search rankings.
How to Use Free 'Web 2.0' Tools to Ease Your Marketing Pains
It's completely natural to be overwhelmed by new web technology! However, there are many tools that are available to you on the internet (most of which are free) that can help you ease your marketing pains. Come to this session to learn more about 'listening' tools such as RSS feeds, Google Alerts, and various other collaborative 'Web 2.0' resources.
Why Email Marketing is Still So Important and How to Reap the Benefits
Email marketing is one of the most cost effective ways to keep your prospects and customers engaged with your business on the ongoing basis. After all, not all prospects are ready to buy 'right now', but they may be ready 6 months from now. Learn why email marketing is essential in enhancing the 'soft sale' with a prospect, how to build a value-based monthly newsletter, and various best practices to get your email through the spam filters and in front of the right eyeballs!