Vice President, Marketing - ExactTarget
As Vice President of Marketing for ExactTarget, the leading provider of on-demand software for permission-based email, SMS, and voice marketing, Jeff spearheads ExactTarget's interactive, marketing education & and social media initiatives. He is also one of the driving forces behind the company's SUBSCRIBERS RULE! philosophy and has presented at a wide variety of industry events including ad:tech, the eec's Email Evolution Conference, MarketingSherpa's Em@il Summit, MediaPost's Email Insider Summit, Search Engine Strategies, SMX, and ExactTarget's own Connections User Conference.
Prior to joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio. A proud, "recovering attorney," Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he currently serves on the Advisory Board for the school's Armstrong Center for Interactive Media Studies. Jeff's online musings can be found on Twitter (@jkrohrs) as well as over at www.subscribersrule.com and www.thefourrights.com.
Sessions
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Email Plus: Advanced Strategies for One-to-One Marketing
To succeed in selling to today's hyper-social, and connected customer, marketers must maximize every touch-point to "ignite" the conversation, create interest, and give people a reason to buy. In this session, we'll show how innovative companies are leveraging the unique strengths of email to attract, engage, and retain customers. With case study examples from both B-to-B and B-to-C companies, you will see how smart marketers are using Email - in combination with Social Media and Mobile Channels - to reach potential new customers, aid their decision-making process, and keep them connected to their brand.
Leading this exploration into the power and possibilities of email is Jeffrey K. Rohrs, Vice President of Marketing for ExactTarget. ExactTarget is a leading provider of on-demand software for high-performance email marketing. More than 7,500 companies, associations, and brands like Careerbuilder.com, Expedia.com, USA Today, The Home Depot, and Papa John's use ExactTarget to deliver relevant and timely information to their customers, prospects, and partners.
TESTIMONIALS
Brad is an extremely talented presenter and consultant. He developed an excellent eMarketing workshop for 15 Virginia Community Colleges. His energy and passion are contagious!
Brad is years ahead of his peers! He's one of the few young entrepreneurial, passionate business men I know. His enthusiasm and vast knowledge of social media and email marketing is sorely needed by thousands of companies. If your firm hasn't moved in this direction or is looking to work with a leader in the industry - you need to talk to Brad.
I had the honor of meeting Brad while attending "eMarketing Techniques Series" which he instructed. Brad was extremely well verse on cutting edge eMarketing practices and techniques! Every class was very informative and interactive. I felt that Brad conducted himself in a very professional manner, relayed the information in a very clear manner and always took the time to answer any questions presented to him. I enthusiastically recommend attending one of Brad�s workshops to anyone that is serious about staying ahead of the game with the latest eMarketing techniques!!
